When it comes to designing a website, everyone wants to make sure that they have the best looking website that they possibly can. However, the definition of what looks good can definitely vary--with some definitions being better than others.
Typically, a website owner is going to want to keep visitors on their website as long as possible. The longer that a person is on your website, the higher the chances of that person buying your product or service. What most website owners don't know is that there are a number of things that should be avoided when creating a website so that your potential buyers are not turned off of or pushed away from visiting your website. Below are the mistakes to avoid as much as possible in order to keep your visitors happy.
MISTAKE #1: TOO MANY ADS
We've all seen it before, a website that's been cluttered with so many ads that you are immediately averted from doing anything further. There's nothing wrong with having a few ads that are of the same niche as the rest of the content on your website, but filling your header and footer with spammy, distracting content is the easiest way to lead visitors directly to the big red "X" button at the top of the screen. Your guests should never be in a position where they're having to guess whether the ads on your page are actually valid content or not.
MISTAKE #2: TOO MANY TYPOS
A website loaded with grammar and spelling errors does nothing but arouse suspicion and mistrust from those visiting your web pages. How would you feel if you were looking to purchase an expensive product from a vendor's website and there were spelling errors in the product description? Be sure to review your website twice over, and keep errors to a minimum.
MISTAKE #3: TOO MANY COLORS
When reading text on a webpage, most people are looking for clear information that is well thought-out and isn't degraded by distracting images or loud, bright colors that make text and other content hard to see or read. Your best bet would be to stick to a few complementary colors that allow the website to look uniform on all pages and will be easy to navigate through. If you allow your web pages to be overrun with unsightly color schemes, you risk losing credibility and your website will come off as looking cheap and unprofessional.
MISTAKE #4: TOO SLOW
With over 50% of all web traffic now coming from mobile devices, websites must be able to load a lot of content in a short period of time. Loading your pages up with too many images, ads, and large files can cause unnecessary slowdown. Though most will be able to navigate just fine, the goal is to appeal to as wide a base of customers in your niche as you can. Don't make the mistake of bogging your loading times down for the sake of having a few photos that could most likely be done without. Slow loading times mean that a customer's first visit to your website will most likely be their last.
MISTAKE #5: TOO AMATEUR
Though it's understandable that some may try to spare the expense of hiring the right web designer, you may quickly come to find out that such an expense is worth every penny. You will come to see that many websites have low quality, low resolution images placed on many different pages. This can really rob the professional image your business may have on paper, as the website that the business is affiliated with looks tacky, unprofessional and incomplete.
MISTAKE #6: TOO CONFUSING
Having a website trashed with bad content is one thing--having a website trashed with bad content in a confusing layout is another. Even if a website is designed properly and appears to be attractive visually, not knowing where to go, not knowing what the website is about and not knowing what you are offering can cause visitors to get frustrated and leave. If your website is growing rapidly, be sure to expand navigation options accordingly so that visitors know exactly where to get content from. Add search boxes to help make finding things a bit easier.
MISTAKE #7: TOO LIMITED
In today's world, a lot of people are on the go throughout the day. Consequently, this means that a lot of people are going to be on their mobiles phones or tablets. Almost half of all web traffic today is coming from handheld or mobile devices. This is why it's important to have a mobile and tablet version of your website, along with a desktop version. This ensures that no matter which device your website is being viewed on, visitors are getting an optimized version of your website that will be ideal for their devices. This also helps your website appear to be more sophisticated and complete.