In the world of web design, sometimes doing less can actually equate to a more positive result.
When there is too much happening on a page, it is easy for users to lose focus on what is important. This can be detrimental if you own a small website that doesn't have many visitors coming on a daily basis, or if you want your visitors to focus on something specific on your website or page.
There are many benefits of having a minimalistic design on your website.
Smaller Overall Workload
First off, aside from your web pages being less cluttered, the overall workload that has to be completed will be greatly reduced. This means that web pages and blog posts can be put up in less amount of time, and your message will be easier to get across to your visitors.
Better visibility means less work for your visitors. The less searching your visitors have to do, the more likely visitors are to stick around and actually read your content. It would be disappointing if you wrote high quality content and no one bothered to read it simply because they couldn't find it.
Modern Feel On Your Website
Nowadays, minimalistic website design is the new "in." People like websites that get straight to the point. Back in the days when virtually no one had a website, it didn't matter as much whether or not your website was attractive or not. However, as the world moves more and more into the technological age, website design is all the more important.
Keep these things in mind when putting your website together or hiring someone to do so—you'll be way better off, and your visitors and potential customers will appreciate it.